At totalli we develop all functionality ourselves, through code and scripting. This is the only way we know exactly how it works when coded optimally, and we can make adjustments ourselves quickly and efficiently. So we don't outsource, we do it ourselves.
The code "under the bonnet": this is what your web shop runs on. Or programming. HTML, CSS, Javascript, Twig, Rain, PHP, Less, Sass, mySQL; all terms you may or may not have heard of. No need to; we have. We make sure your webshop works as quickly as possible, as smoothly as possible and as pleasantly as possible (the functionality). So that your visitors have a pleasant webshop experience
We program everything ourselves, in-house. This way, we can find the best way to build the desired functionality and make it work as efficiently and quickly as possible.
We program with an eye for "page speed", so that the pages load as quickly and smoothly as possible, and we make sure that search engines feast on the code, so that your webshop is "ranked" higher in search results. Because the speed of websites plays a role not only for Google and other search engines to rank the search results and put them in order of relevance, but of course also for users, who expect to have to wait as little as possible for web pages to load. So that's good for user convenience ("usability").